Post by account_disabled on Dec 31, 2023 4:01:42 GMT -5
The Targeted Target Group Must Also Be Precisely Defined. , Needs and Problems of Your Potential Customers Can You Respond Well to Them in the Acquisition Conversation. In Order to Make This Target Group More Tangible, It is Advisable to Define a Buyer Persona . You Create a Fictitious Person Who Represents a Typical Customer, Including Information Such as: Surname Old Profession Income Marital Status Interests and Hobbies Values and Beliefs Requirements for the Product or Service When Designing.
You Can Use Data From Regular Customers and Look for Patterns. The Buyer Persona Not Only Determines the Content and Tone of Your Approach, but Also the Optimal C Level Contact List Form of Acquisition and the Appropriate Communication Channel. For Example, if Your Buyer Persona is 65+, Single and Rather Conservative, It Makes Little Sense to Try to Address Them via Social Selling. More Traditional Forms of Acquisition Such as Postal Mail Are Ideal Here. 4) Check Resources in Addition to the Buyer Persona and Their Preferences.
Your Resources Also Determine the Appropriate Approach to Acquisition. You Should Consider Time, Financial and Personnel-related Factors. “social Selling” , for Example, Requires a Lot of Time and Personnel, as You Have to Be Constantly Active on Social Media Over a Longer Period of Time in Order to Build Up Reach and a Network. Telephone Prospecting Also Takes Time, as Only One Prospecting Conversation Can Be Conducted Per Employee at a Time. Email Prospecting, on the Other Hand, Reaches All Contacts in Your Distribution List at the Same Time.
You Can Use Data From Regular Customers and Look for Patterns. The Buyer Persona Not Only Determines the Content and Tone of Your Approach, but Also the Optimal C Level Contact List Form of Acquisition and the Appropriate Communication Channel. For Example, if Your Buyer Persona is 65+, Single and Rather Conservative, It Makes Little Sense to Try to Address Them via Social Selling. More Traditional Forms of Acquisition Such as Postal Mail Are Ideal Here. 4) Check Resources in Addition to the Buyer Persona and Their Preferences.
Your Resources Also Determine the Appropriate Approach to Acquisition. You Should Consider Time, Financial and Personnel-related Factors. “social Selling” , for Example, Requires a Lot of Time and Personnel, as You Have to Be Constantly Active on Social Media Over a Longer Period of Time in Order to Build Up Reach and a Network. Telephone Prospecting Also Takes Time, as Only One Prospecting Conversation Can Be Conducted Per Employee at a Time. Email Prospecting, on the Other Hand, Reaches All Contacts in Your Distribution List at the Same Time.